FHM. It's a guy thing!

FHM is 10 years old. FHM December 2009 (issue 120) celebrated this iconic South African media brand's first decade.

The FHM reader is a man having the time of his life. FHM is aimed at affluent South African men aged between 18 and 30, who enjoy reading about and discussing the interesting, somewhat crazy and often weird things in life such as dangerous jobs, influential people, entertainment options and lots of gadgets, adventure and other guy things, as well as, of course, the world’s sexiest women. FHM delivers its trademark irreverent sexy, funny, useful and relevant content through the medium of humour, therefore it never takes itself seriously, is mostly self-deprecating and prides itself on being local in voice and tone.

FHM is a magazine for men, about men. FHM celebrates women and passes the girlfriend test. FHM is a trusted media brand that delivers a shortcut to the future. FHM isn't disposable.

Fashion is a core pillar of FHM. Guys who read FHM always find practical and aspirational fashion and grooming information and advice. Fashionable accessories, the best retailers and trends are featured in FHM and readers can always shop directly from its pages.

Certain aspects of FHM are a bit more serious, such as its popular fashion and sport sections, delivering content in an environment relevant to readers and advertisers. FHM has built significant credibility in the areas of music, movies and gaming, offering exclusive South African access to the latest and best of these genres.

FHM is interactive, involving its readers throughout the printed magazine, online and through mobile, as well as for specific campaigns such as FHM 100 Sexiest, FHM Motoring Awards, FHM Models 2010, FHM Guy Awards and FHM Fashion and Grooming Awards.

Visit fhm.co.za or m.fhm.co.za.

You can follow FHM on Twitter at fhmsouthafrica.

FHM, it's a guy thing!

Awards

  • 2009
    • UCM: Media Owner Sales Team (MOST) Award for Excellence in Media Sales and Marketing: Magazines
    • UCM: Best Media Owner Award in the Starcom MediaVest Awards
  • 2008
    • FHM: Named 'Coolest Male Magazine' in the Sunday Times Generation NeXt Youth Brands Survey. FHM's "It's a guy thing" also named one of SA's top ten brand slogans, across all products and services.

  • 2007
    • FHM: Named second 'Coolest Magazine' in the Sunday Times Generation NeXt Youth Brand Survey, after heat in first place. FHM's "It's a guy thing" also named one of SA's top ten brand slogans, across all products and services.
  • 2006
    • UCM: AdVantage AdMag Gold Award for Best Publisher of the Year
    • FHM: AdVantage AdMag Gold Award for Best Male Magazine of the Year
  • 2005
    • FHM: AdVantage AdMag Award for Best Men's Magazine
    • FHM Advertising Director Michael Bester: Media24 Excellence Award for Sales Manager of the Year
    • FHM Fashion Director Chris Viljoen: MPA Mondi Award for Fashion
  • 2004
    • FHM: AdVantage AdMag Award for Best Magazine
    • FHM Collections: Sappi Pica Award for Best Supplement
    • FHM Fashion Director Chris Viljoen: MPA Mondi Award for Fashion
  • 2003
    • FHM Advertising Sales Team: Media Owner Marketing Award (MOMA) for Excellence in Media Sales and Marketing: Magazines
    • FHM Reviews Team: MPA Mondi Award for Reviews
  • 2002
    • FHM Advertising Sales Team: Media Owner Marketing Award (MOMA) for Excellence in Media Sales and Marketing: Magazines
    • FHM Fashion Director Chris Viljoen: SA Fashion Week Fashion Editor of the Year
  • 2001
    • UCM: AdVantage AdMag Award for Best Publisher of the Year
    • FHM: AdVantage AdMag Award for Best Male Magazine of the Year
    • FHM: Sappi Pica Award for Best Design

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    30 July 2010, 09:28

    ROXY LOUW TO STAR IN UNIVERSAL PICTURES MOVIE BLUE CRUSH 2

    Only days after being crowned the FHM Sexiest Woman in the World 2010, presented by Samsung 3D, Roxy Louw received more good news – a part in the movie Blue ...

  • New Design for FHM

    27 July 2010, 15:50

    Leading men’s lifestyle brand FHM recently surprised its hundreds of thousands of fans with a vibrant new design for its print magazine. Apart from a visual refresh, the magazine also introduced exciting new sections.

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Demographic Profile

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Insights into the psyche and consumption patterns of the FHM reader.

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FHM Staff Contacts