UCM Digital. Bespoke digital creative solutions!

UCM Digital creates and manages all digital platforms associated with UCM’s two strong celebrity and entertainment media brands, FHM and heat, effectively extending the reach of these brands.

UCM Digital takes cognisance of a changed media landscape in which, especially for our mid-20s readers, the opportunity for digital interactivity online via computers and mobile is non-negotiable. In South Africa, with its 90 percent cell phone penetration and 4 million internet users, this is a sophisticated, young and wealthy audience that must be lured with intriguing digital content and creative campaigns that are cleverly packaged and presented. Advertisers can use these channels to reach UCM’s sought-after, valuable consumers.

UCM Digital capitalises on two strong, established media brands and our readers’ demand for interaction with them – but our consistently compelling, and – crucially – different, content offerings across mobile phones and computer screens is how we keep our readers coming back to our cross-platform offerings. Our digital content is true to the brand intrinsics of FHM and heat, but its delivery is modified by taking into account the different hybrid ways our fans interact online or on their phones, in addition to UCM's glossy printed magazines.

UCM Digital’s orientation is that print magazine content must not simply be replicated on mobile and internet platforms, but that new, platform-appropriate content must be created in order to extend the reach of the readers’ interaction with the brands. (In addition, the huge archive of quality UCM content is available online for long-tail browsing.)

UCM Digital’s advertisers are attracted to our brand extensions by strong traffic, the excellent read rates we get on our weekly emailers to our databases of subscribers and our sites’ stickiness. But we also believe they are attracted to UCM because of our “can-do” attitude to the range of creative and innovative rich-media and fusion advertising campaigns we tailor-make for our clients.

When you book an ad or sponsor a campaign in FHM or heat, you can reach a larger audience more often and in more unexpected ways by threading your client message through print coverage, events and activations, subscriber emails, our websites and mobile phone offerings – each additional opportunity for interaction strengthening your advertising message.

For the latest OPA Nielsens Netratings stats, check out our digital stats page.

For more information, contact UCM Digital Publisher, Jian Reis

For an interactive overview of UCM Digital's executions, check out the presentation below:

On Sale Now!

UCM Digital Staff Contacts